The b. is a blog. The b. is a Blend Communications blog. The b. is an inspirational repository about art, technology, communication and innovation. Like a bee, it seeks to pollinate... What we find, we want to share... In the hope to pollinate new and amazing ideas!
Brand Identity
Sensitive Brands

Sensitive Brands

Check out this outstanding motion graphics series of video concepts created for Intel and trying to give aesthetic form to various huge technological brand identities such as: HP, Samsung and Acer. Director: Danil Krivoruchko Made by MYSHLI for Sensetive Brands Intel Fashion Show | INTRO Intel Fashion Show | Samsung Intel Fashion Show | HP...
Want to stay fit and healthy?

Want to stay fit and healthy?

Are you trying to lose weight and stay fit? Have a look at this super-funny advertising campaign by French company Contrex!
Introduction to OpenIDEO / OpenIDEO.com

Introduction to OpenIDEO / OpenIDEO.com

A short film created with motion graphic technique introducing OpenIDEO, a web-based platform created by IDEO, the world largest and most important design consultancy firm. OpenIdeo is a web-based platform created for a community of people in seek of solutions for complex issues using collaboration, shared knowledge and digital tools.
Interactive CD packaging

Interactive CD packaging

Uceroz is a new music brand by Ivan Palacký, a musician playing an amplified knitting machine called Dopleta 160 (180). The packaging of the CD is somehow an interactive experience as after opening (tearing off the seal), the outer minimalistic graphic of the snow-white package is irretrievably disturbed by a stain, which turns to the...
Interactive browser-based film: Attraction

Interactive browser-based film: Attraction

Tokyo, 2040. You can live it. Actively. What you need is just a webcam and a Facebook profile, and that’s it. Ready for the immersion? Attraction is an interactive browser-based film with a highly stylized anime aesthetic. You will be accompained by three friends across six chapters comic book-like story, receiving suggestions along the way...
Arcade Fire do it better

Arcade Fire do it better

Dug out from the past, but always working with its fresh and minimalistic taste. This a wonderful wonderful wonderful (did I already say ‘wonderful’?) interactive web experience created by director and actionscript programmer Vincent Morrisset for the second album (“Neon Bible”) of the indie music band Arcade Fire. Don’t want to spoil it more, so...
Dynamic form-finding

Dynamic form-finding

The “Kinetic Sculpture” is an ART+COM interactive sculpture created for BMW Musuem of Munich and made of 714 metal spheres hanging from the ceiling with thin steel wires individually controlled by stepper motors and moving up and down in the continual seek of the “right form”. It is a metaphor of the form-finding process typical...
IQ Font: driving typography

IQ Font: driving typography

IQ font is an extremely original typographical project commissioned by Toyota to two typographers, Pierre & Damien and a pro race pilot, Stef van Campenhoudt. The mission was: designing a font with a car. Using a custom software created by interactive artist Zachary Lieberman, car movements were tracked following four coloured dots stuck over the...
'Live the language' EF commercials

‘Live the language’ EF commercials

Today I want to show you a beautiful example of how commercials can become poetical ways of investigating the culture of a city, stressing in particular one aspect: its typographical tradition. The four commercials I published are part of EF compaing “Live the language”. EF is the world leader company in international education, organizing courses...